Eating and good eating is favorite hobby of Saudis and expats living in Saudi Arabia. Good taste is the most prominent feature of Saudi people. They are fond of tasty foods and lavish drinks. When we talk about tasty foods, the first name that comes in our mind is not other than “Albaik”. It is a food chain of tasty fast foods (especially Broast), traditional dishes and any kind of refreshment that one wants for a heavy breakfast, lunch or dinner. Albaik is a food chain facilitating consumers with all kind of foods they want. It is enjoying more fame in KSA than KFC is having in European countries and all over the world. The most important feature of Albaik is to have special taste and high quality BROAST!!!
It is contributing great in restaurant industry of KSA. It is leading restaurant market with highest customer ship among all food chains of other food corners. All food clubs are doing well to beat Albaik but it seems impossible for them due to alluring taste, un-matching quality, low price and grave trust of customers on Albaik eating products. There are several facts regarding Albaik which are not known by 90% of consumers of food chain. They are listed as follows
The name of Albaik was “BROAST RESTAURENT” prior to year 1986.After 1986, it was changed to Albaik. The ALBAIK story began when the late Shakour AbuGhazalah saw there was a need for high quality affordable food, served fast and courteously, in a clean and inviting environment. Putting all his hard earned savings in this venture, Shakour signed an exclusive agency agreement with a company abroad for usage of proprietary deep-fried chicken spice blends and equipment, being the first in the market to introduce the “broast” chicken concept in all of Saudi Arabia.
Its first business started back in an old warehouse which is located in Sharfiyah, Jeddah in 1974. People of Sharfiyah would be proud of it. Never one to give up, taking on challenges head on and finding solutions Shakour AbuGhazalah transformed an old warehouse he’d leased on Airport Road in the Sharafiyah District and opened the first Broast Restaurant in the Kingdom of Saudi Arabia there in September of 1974. In March 1976 a second Broast Restaurant finally opened in the Al Dakheel Building – the site originally picked to launch the chain.
The name of founder of Albaik is Shakkour AbuGhazalah who just died right after establishment of his restaurant. Shakour AbuGhazalah’s goal was in sight when, five months later his life was cut short; on August 14th of the year 1976, he lost a battle with cancer at the age of 48.
The son of Founder Ihsan AbuGhazalah continued operations of food chain after death of owner and introduced famous 18 secret herbs and spices recipe. “We learned everything from our father” said Ihsan AbuGhazalah, Chairman of the Board ALBAIK Food Systems Group of Companies. “His determination, perseverance and hard work have been the inspiration that has driven our success. Everybody loved our father. He was fun to be with and humble… a wonderful man.”
It was the first restaurant in Kingdom which introduced for the very first time Broast chicken in Saudi Arabia. Around 400 restaurants offering broast were opened in Saudi Arabia just after success of the Albaik. “With the demise of our father, we lost the agency rights and had to start from scratch. We had to liquidate assets, pay off debts, streamline the business and reduce costs,” said Ihsan. “By the time I took over the business, there were over 400 copycat restaurants serving ‘broast’ chicken in Jeddah alone. We had to find something that would set us apart from the competition and we knew that it had to come down to quality and value.”
After its success in Jeddah, they opened their first branch in Makkah in 1990. The branch is still situated at Umm ul Qura road and everyone who has visited Haram, must have seen this branch of Albaik. “After searching across the rapidly growing city, we found the perfect location to launch” said Rami. “We built our inaugural outlet on Um Al Qura Street at the entrance to the city.” ALBAIK opened in Makkah Al Mukarama in 1990.
Albaik is the only restaurant with highest consumption of chicken in its recipes as compare to all other restaurants operating in Saudi Arabia.
Albaik is an Arabic poetic word and its meaning is "Pick, Choose or Select"
The calories level which adds up after having half broast meal at Albaik is 1142 calories.
The chicken to be consumed at Albaik is not from Kingdom, it is normally imported from Brazil.
Albaik food chain is running 53 branches all over the western provinces of KSA.
Thomb (Garlic sause) is the specialty of meals of Albaik. It is not available in any other corner of Kingdom.
Albaik is having copy cats all over the world like Egypt, India and various states of USA. The taste of Albaik in KSA is just matchless and these copy cats can’t even compare their tastes with the original food chain in KSA.
Miscellaneous Information about KSA